This ad will be closed automatically in X seconds.

Umbro archive exhibition celebrates 100 years of brand

The Umbro brand is marking its 100th anniversary with a dedicated archive exhibition at the University of Westminster in London’s Marylebone.

Umbro 100: Sportswear x Fashion Exhibition – Westminster Menswear Archive will run from 12-28 April and will explore 100 years of British sportswear and its influence on fashion.

Curated by Professor Andrew Groves and Dr Danielle Sprecher, it will be presented in five sections – Manchester, England, Tailored, Replica and Diamond.

According to Westminster Menswear Archive, Umbro, which was founded in Manchester in 1914, has helped evolve sportswear from its functional, athletic, and sporting roots to become “the daily uniform for billions of people around the world”, reported The Industry.Fashion.

The exhibition will point to Umbro’s collaboration with Paul Smith in 2002 as the start of the now ubiquitous trend for sportswear companies collaborating with fashion brands and designers.

Examples from collaborations with brands and designers including Christopher Raeburn, Supreme, Palace and Vetements among others will be on display, while there will also be archive football shirts from Manchester United, Manchester City, Ajax, England and Scotland, as well as sportswear from 1936 to the present day, including items created for athletics, boxing, hockey and basketball.

“We are thrilled that Westminster Menswear Archive has placed its exhibition spotlight on Umbro in the brand’s centenary year,” commented Anthony Little, global md at Umbro. “It’s the perfect way to chronicle the brand’s design achievements whilst underlining the pivotal part Umbro has played in bringing sportswear into the global fashion trend narrative.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.