This ad will be closed automatically in X seconds.

Industry execs to tackle Fred Whitton Challenge

Sanrio’s Alastair McHarrie is cycling 112 miles on May 8 to raise funds for CALM.

This Sunday (May 8) will see Sanrio’s head of UK licensing, Alastair McHarrie take on the Fred Whitton Challenge.

The cycling sportive is 112 miles long and features over 12,000 feet of climbing.

It culminates with Hardknott Pass at mile 98, the steepest road in England which hits a 33% gradient in places. This is immediately followed by Wrynose Pass with a 25% gradient.

Alastair will be taking on the challenge with Andrew Carley, head of global licensing at eOne, Mark Nicolls, finance manager at Sanrio and Niall Trainor, lawyer at eOne.

Alastair is hoping to raise £1,000 for CALM (Campaign Against Living Miserably), a charity which he has supported over the years. CALM offers men support and information when they’re down or in crisis at www.thecalmzone.net. CALM exists to prevent suicide, the single biggest killer of men aged under 45 in the UK.

Alastair said of the sportive: “I thought it would a bit of a challenge when I entered the ballot, but when I got a place and then I went to the Lakes to ‘test’ the hills, I realised what I’d let myself in for.”

You can sponsor Alastair on Just Giving by clicking on this link.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.