Sales up 550% compared to same time last year thanks to The Force Awakens.
Sales of Star Wars: Episode VII The Force Awakens toys are soaring at Argos – with the retailer reporting a 550% increase compared to the same time last year.
The villains are also winning the sales battle – with Kylo Ren and Darth Vadar outselling the good guys 2 to 1 on LEGO action figures.
Meanwhile, lightsabers are up 280% year on year. Again, the Dark Side is out in front, with their lightsabers outselling the good guys by 20%.
The retailer also saw a surge around May 4 – Star Wars Day – with its exclusive BB8, plus the LEGO Millennium Falcon being the most popular products.
Other key items selling well include the talking Darth Vadar mask, walkie talkies and the DVD of The Force Awakens.
Chief toy buyer at Argos, Paul Kinge, said: “Star Wars is a much-loved movie franchise and to celebrate annual Star Wars Day we’ve put together our top picks in-store and online.
“The office favourite is the Darth Vader Voice Changer Mask – many hours of fun have been had with this delight.”
