Poundland is undergoing its ‘biggest makeover in general merchandise’ which will see an elevated offering including licences.
The discount retailer is looking to add new general merchandise ranges much more regularly, reported Retail Week, replacing its current general merchandise stock with parent company Pepco’s to offer something ‘fresh and new’ for customers.
The group has been adding and expanding Pepco products to its stores and website over the past 18 months, notably in clothing.
Fashion options have expanded to over 560 stores in the UK, with double the amount of space for clothing available to babywear and kidswear, as well as third party brands.
A spokesperson told Retail Week: “Pepco is very good at licence deals and we can see that already in clothing. We’ll be able to bring some of the licence deals with Disney and Warner to general merchandise over time as the ranges build up.”
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