Rainbow Designs, in collaboration with Warner Bros. Discovery Global Consumer Products, is welcoming a magical new addition to its character portfolio for 2024, in the form of the Wizarding World franchise.
The new Wizarding World range is a collection of nursery toys created especially for baby and will feature the characters Harry Potter, Hedwig and Dobby, in formats that will include My First Soft Toys, Rattles, Comforters, Activity Toys, Playmats and Nightlights.
“The Wizarding World is a perfect fit for us and we are delighted that these spell-binding characters will be joining our portfolio,” commented Anthony Temple, md at Rainbow Designs. “For over 50 years we have prided ourselves on delivering the best in baby, offering the highest quality, forever toys and gifts, featuring some of the most-loved characters from children’s literature and entertainment, for babies and children of all ages, and we are excited to be marrying our expertise with the iconic characters from the Wizarding World.”
The new range is due for launch for autumn/winter 2024 and will join other characters including Peter Rabbit, Paddington, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King in the company’s portfolio, as well as Guess How Much I Love You, Elmer, The Very Hungry Caterpillar, Spot, Maisy, Bagpuss, We’re Going on a Bear Hunt, Giraffes Can’t Dance and The Snowman and The Snowdog.
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