Fashion brand Cakeworthy unveils classic Furby collection

Canadian fashion company, Cakeworthy has joined forces with Hasbro on the launch of a classic Furby collection.

The range is encouraging fans to ‘Free Your Inner Furb’ and takes inspiration from earlier versions of the popular toy.

The 13-piece collection includes an array of accessories adorned with the Furby face, as well as several clothing items including a sweater, t-shirt dress and a sherpa jacket.

The range launches on 19 January both online and at Cakeworthy’s bricks and mortar store in Hamilton, Ontario.

“The Cakeworthy brand thrives off of nostalgia, so this collection truly couldn’t have been a better fit for us,” commented Brandon Sheddon, founder and ceo at Cakeworthy. “I really wanted to take the icon that is ‘Furby’ and turn it into a product on a level that we’ve never really hit before.

“When designing this collection, we essentially asked ourselves, ‘What would Furby look like if it were a hat or a bag or a jacket?’ – that was the vision. This has truly been one of our most ambitious collections to date including never-before-seen features from Cakeworthy including 3D elements and even hair. These are things our community hasn’t typically seen from a Cakeworthy item, or really anywhere.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.