British travel and adventure brand, Craghoppers is collaborating with the National Trust on a new collection designed to help care for the great outdoors.
Inspired by the countryside under the National Trust’s care, the sustainable collection’s colour palettes are reminiscent of crisp, autumnal treks, combining bold patterns and prints found in nature.
Items will include fleeces, insulated jackets, active fitting legwear, packable waterproof jackets and trousers, plus a full accessories range.
It is also developed with some of the outdoor apparel industry’s most sustainable technologies to date – from kit made with 100% recycled materials, to a plant-based DWR made from renewable sources and part recycled synthetic down.
Each piece in the collection is also made with as much recycled material as possible, with each design drawn using CLO to minimise sample use, ensuring the collection reduces its impact on the environment at every stage.
“It is a privilege to be able to work with an institution like the National Trust on its mission to look after the great outdoors for generations to come,” commented James McNamara, brand director at Craghoppers. “A sustainably led attitude is such a huge part of Craghoppers’ identity and we strive to ensure that it is in everything we do. So, teaming up with the National Trust feels like the natural next step on our journey.”
Becky Stanford, head of brand licensing at the National Trust, continued: “We’re proud to be able to build this long-term collaboration with Craghoppers and are excited by their desire to champion the care of the great outdoors for future generations. Together we’re making a stand for nature; improving accessibility so that everyone can explore our landscapes, as well as raising awareness of the importance of living sustainably.”
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