George at Asda has unveiled its latest brand signing, securing an exclusive collaboration with TV presenter and interior enthusiast, Stacey Solomon.
Stacey’s collaboration with George Home sees her create her first homeware range, entitled At Home with Stacey Solomon Exclusively for George Home.
Over a year in the making, the 200+ piece collection is designed by Stacey and features items for the whole home across bath, bed, dining, living and accessories. Famous for her homeware hacks and storage solutions, the range reflects Stacey’s own personal style and includes product that work in her own home.
Set against a neutral palette with highlights of autumnal shades, Stacey has also incorporated slogans and dog motifs in some of the designs, taking inspiration from her own pets, Peanut and Teddy. An olive leaf print on textiles and crockery echos the trees found at Stacey’s home, Pickle Cottage.
The range will be refreshed seasonally with an initial drop featuring autumnal accessories and a nod to Halloween with fabric and rattan pumpkins, as well as ceramic ghost ornaments.
“I am beyond excited to be launching my very first collection with George Home,” commented Stacey. “As someone who’s obsessed with interiors, I’m always snooping in the George Home aisle. They always have great quality ranges at an affordable price and that was really important when it came to designing my own.
“I’ve loved the whole process of creating each piece. There’s lots of my own style in the designs, from the olive leaf theme that’s inspired by the trees at Pickle Cottage to my very own Peanut and Teddy pattern. I hope people love it as much as I do.”
Liz Evans, chief commercial officer, George & GM, continued: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers. Together, we’ve created a super affordable, quality range that will make any home stylish this autumn/winter. It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come.”
A full multi-channel marketing campaign will help to launch the range, which will be available online and in-store from 7 September.
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