RHS has teamed up with US-based family-owned fabric manufacturer, Riley Blake Designs to bring RHS-inspired cotton quilting and sewing fabric to a large number of its online and physical outlets worldwide.
The collection – called Floral Gardens – will launch in December 2023, with Riley Blake Designs having been inspired by the vast range of horticultural artists in the RHS Lindley Collections.
The result is a diverse series of illustrations of plants spanning more than three centuries, adapted to produce fabric panel designs that can be used as part of quilting, apparel and home décor projects.
Among the artists featured in the designs are Pierre Francois Ledoulx and Lydia Penrose, along with Caroline Marie Applebee, Graham Stuart Thomas and Lillian Snelling.
The collection of quilting cottons, as well as designs in natural linen will be joined by a home décor tea towel panel and DIY quilt kits.
Distribution will be through over 3,000 independent fabric and quilt stores, more than 15 distributors and specialty fabric e-commerce in the US and its territories, as well as Canada, the UK, the EU, Australia, New Zealand, Japan and South Korea.
“It wasn’t easy choosing appropriate illustrations from the vast riches of the RHS Lindley Collections, but the result has been some extraordinary and memorable artwork that, combined with our own skill in fabric manufacture, has resulted in a unique and irresistible collection,” commented Cindy Cloward, owner and creative director at Riley Blake Designs.
Cathy Snow, licensing manager at RHS, continued: “Quilting and sewing enthusiasts across the globe will be both amazed and delighted at the way Riley Blake Designs has adapted some of the world’s finest botanical art to the colourful, fresh and beautiful fabrics it produces. This is a very beautiful and special collection.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
