Countdown is on to License to Move kick off in aid of The Light Fund

There’s still time to sign up for this Thursday’s kick off event for License to Move in aid of The Light Fund.

The social walk through some of the key sights in London including Camden Market, London Zoo, Hyde Park, Green Park, Buckingham Palace, St James Park, Big Ben and the London Eye is the first in a series of activities in the ambitious License to Move campaign – which was originally unveiled by Informa Markets and Licensing International in May to get the industry moving while raising money at the same time.

The walk will take place on Thursday 31 August, starting at Camden Market at 2pm.

You can sign up for the walk by clicking here.

Everyone from the licensing community is invited to join and walkers can choose to walk the full 10k or join at 5k, when the group reaches the Serpentine Café in Hyde Park. All walkers will finish in the same place – Jack’s Bar at 96 Isabella Street behind Southwark Underground station.

The walk is the first of several initiatives in support of The Light Fund. The campaign will culminate with a number of activities taking place at Brand Licensing Europe, which runs from 4-6 October at London’s ExCeL.

Chair of The Light Fund, Trevor Jones, commented: “We want this to be the biggest Light Fund event ever in terms of participants. License to Move is a totally inclusive campaign and we invite everyone to take part in some way. Any activity is permitted whether you’re on your own, with a few friends or part of a larger company initiative.

“Just sign up on the website, set your own target and have fun, doing good and feeling good contributing to the Light Fund’s support of great causes. You can walk, run, cycle, swim, hop, skip – or move any way you want – it’s your choice.”

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