Ravensburger has welcomed Ben Lovell as the dedicated category and sales manager for its trading card game business in the UK.
Ben (pictured) joins the company from tournamentcenter and he boasts more than eight years’ experience in the TCG sector. He will be tasked with overseeing the imminent launch of Disney Lorcana at hobby stores on 18 August, followed by its global unveiling on Friday 1 September.
The newly created role will also see Ben be responsible for securing and building long-term relationships with Disney Lorcana’s strategically managed retail partnerships.
He will expand Ravensburger’s TCG-focused retail partners and ensure that Disney Lorcana has strong visibility across all sectors including specialist and hobby stores, convenience, grocer and key account retailers.
In addition to his retail responsibilities, Ben will be responsible in building a community of UK Disney Lorcana fans, as well as organising B2B events across the UK working closely with the games marketing manager, PR manager and social media manager.
His overall objective is to ensure that Disney Lorcana becomes an early leader in the TCG category not only in the UK but internationally.
“We are delighted to welcome Ben to the team,” commented Derek Scott, head of sales at Ravensburger UK. “His experience and wealth of knowledge in TCG’s is unrivalled and we know we’re lucky to have him join the business at such a critical, but exciting time; his arrival is perfect timing for all the team.”
Ben adds: “Joining Ravensburger UK in Disney Lorcana’s launch month is not dissimilar to revealing you’ve got a perfect deck of cards. I can’t wait to see the brand’s launch in two weeks and how both TCG fans and new players embrace the game. We’ve a huge amount of work to do, and plenty of opportunity to build on; I’m relishing the challenge ahead.”
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