Charlotte Tilbury is marking 100 years of Disney with a ‘magical’ new collaboration.
The series of exclusive products, content and experiences is also celebrating 10 years of Charlotte Tilbury Beauty.
The campaign is being backed by a mixed reality short which has been produced by Walt Disney Animation Studios, which follows Charlotte’s character as she spreads ‘magic and glow to everyone, everywhere’, reported The Industry.Beauty.
Alongside the short, the partnership has seen Charlotte’s bestselling make-up and skincare products as limited edition collectables.
The products have been inspired by Tinker Bell and include Charlotte’s Magic Cream, Beauty Light Wands and a new Beauty Wishes Make-up Bag, as well as a number of product sets.
In addition, Charlotte Tilbury’s website has undergone a makeover with new designs, content and masterclasses centred around the collaboration. As part of this, the partnership has curated 10 product edits inspired by Disney characters such as Elsa, Ariel, Cinderella, Tiana and Price Charming.
It has also unveiled four limited edition Tinker Bell trading pins. With only 10,000 available, the bespoke pins will be dropped weekly until the end of August.
Furthermore, Selfridges Corner Shop has also been taken over by the collaboration until 2 September.
“I grew up watching fairytales and immersing myself in the wonderlands created by Disney. I have long been inspired by the magic and sparkle of the beloved characters and stories,” commented Charlotte. “Being able to adorn my bestselling icons with the sparkle and image of Tinker Bell is beyond exciting for me.
“This magical collaboration feels like it was written in the stars.”
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