Rocketry expert and official NASA licensee, Hinterland Water Rokit has taken a ‘bold stride’ in product design to remove the plastic bottle from its educational water rocket kits.
Until now, the plastic water bottle had been deemed ‘an essential component’ to the company’s 40 year old product range. However, likening its relaunch to NASA’s return-to-the-moon project Artemis, Hinterland wants to provide product for a new generation.
“By removing the plastic bottle, we are firstly no longer shipping plastic around the world and secondly promoting environmental education to children around the idea of reuse and upcycling their own ‘waste’ that would otherwise be landfill,” said Dan Wilkins, director at Hinterland Water Rokit.
“We felt that environmental education was more pressing to address and that there’s no better time to be courageous and do something bold. So, our Precision Water Rokit kits now drive a renewed launch mission: to raise awareness and educate kids on reuse.”
Hinterland has since caught the attention of the UK education platform and Products of Change member, Wastebuster. Through a new partnership, Wastebuster will now promote the Precision Water Rokit range to its audience of thousands of schools and school children across the UK and Europe.
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