Arts and crafts specialist, Crafter’s Companion is making its move into entertainment licensing – securing a multi-year deal with Warner Bros. Discovery Global Consumer Products.
The deal covers EMEA, North America and LATAM for Harry Potter and DC ‘Fan Art Like a Pro’ sets, launching under the premium Spectrum Noir art brand in Q4 2023.
Targeting all creative abilities, the sets will primarily appeal to kidult millennials including engaged ‘fan first’ Harry Potter and DC Super Hero fandoms, along with art enthusiasts with a strong interest in comic books and manga.
Each set is curated to deliver professional quality results and will include official brand art, high-grade materials and expert instructions extending beyond the box via a wealth of online content and tuition.
“We are thrilled to be partnering with Warner Bros. Discovery Global Consumer Products and entering the licensing industry with our professional range of Spectrum Noir ‘Fan Art Like A Pro’ sets,” commented Sara Davies, founder of Crafter’s Companion and business investor. “They enable consumers to reach their creative potential, through premium quality materials and step by step guidance, whilst engaging with their chosen fandom or art style.”
Sara continued: “We have exciting plans ahead for further innovative development and look forward to launching products which reflect the world-class immersive qualities and creativity of the Harry Potter and DC Super Hero franchises.”
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