MGM has named the winners of the second annual MGM Consumer Products Leo Awards, which honour MGM’s stand-out licensees from around the world across a variety of categories released in the 2022 calendar year.
The winners were announced yesterday (13 June) during a special evening event hosted by MGM at the Mandalay Bay hotel in Las Vegas.
Robert Marick, head of MGM Consumer Products, said, “Our licensees, retailers and licensing agents are best-in-class and have played a huge role in keeping our iconic properties in the cultural zeitgeist. Through the MGM Consumer Products Leo Awards, we are able to celebrate the wonderful achievements of our amazing partners.”
Earlier this year, MGM Consumer Products agents, licensees and MGM Consumer Products staff were invited to submit nominations across a number of categories. The finalists were then voted on by the MGM Global Consumer Products & Experiences team. The category winners and nominees were:
Best Licensed Product
Winners: Cakeworthy (Killer Klowns from Outer Space Cut N’ Sew Garments) and Sprayground (Pink Panther Backpack)
Other Nominees: Cribstar (The Addams Family Baby/Toddler Apparel), Hot Topic (Wednesday Mini Backpack), JW Anderson (Carrie Apparel and Accessories Collection for FW 2022), Medicom Toy Corporation (MAFEX Robocop 1/12 Figure/Alex Murphy Head Damage)
Best Licensed Product-Digital
Winner: Diversion3 Entertainment (Evil Dead The Game – Army Of Darkness Elements)
Other Nominees: butterfly-effected GmbH (Wednesday Mobile Device Theme), Bounce (Pink Panther/Pink Panther and The Case of the Missing Diamond Experience), Psyonix (James Bond Rocket League Game Integration), THQ Nordic/HandyGames (Are You Smarter Than a 5th Grader Multiplayer Console Game)
Best Collaboration
Winner: Beijing Pop Mart (Pink Panther/The Addams Family Collectible Figures)
Other Nominees: Larus Miani (Pink Panther Gentlemen’s Luxury Accessories), Loungerie (Pink Panther Sleepwear), Sprayground (Pink Panther Backpack), Sugarbird (Pink Panther Apparel)
Best Marketing/Promotion
Winner: Ladbrokes/Neverland (Rocky II Advertising Campaign)
Other Nominees: BR Korea (Baskin Robbins x Pink Panther Co-Branded Ice Cream with Oreos), Confecciones Nazal Limitada/Los Héroes Limitada (Pink Panther Sleepwear), Diversion3 Entertainment (Evil Dead The Game – Army Of Darkness Elements), Universal Studios (Killer Klowns from Outer Space Haunted House | Killer Klowns BBQ | Jo Jo’s Ice Cream)
Best Retail Program
Winner: Hot Topic (Wednesday Fashion & Accessory Collection)
Other Nominees: Armada Retail Concept/Riva (Pink Panther kids Apparel and Accessories Collection), Confecciones Nazal Limitada/Los Héroes Limitada (Pink Panther sleepwear), Desigual (Pink Panther Apparel and Accessories collection for FW 2022), TML HK Group Limited (Pink Panther Apparel and Accessories)
Most Innovative
Winner: Universal Studios Hollywood (Killer Klowns from Outer Space Haunted House | Killer Klowns BBQ | Jo Jo’s Ice Cream)
Other Nominees: Cribstar (The Addams Family Baby/Toddler apparel), THQ Nordic/HandyGames (Are You Smarter Than a 5th Grader Multiplayer Console game), Bounce (Pink Panther/Pink Panther and the Case of the Missing Diamond Experience)
Best Licensee
Winner: Epic Games (RoboCop/Creed 3 Fortnite Integrations)
Other Nominees: Armada Retail Concept/Riva (Pink Panther Kids Apparel and Accessories Collections), Goodie Two Sleeves (Killer Klowns from Outer Space Fashion & Accessory Collection), Hot Topic (Wednesday Fashion & Accessory Collection), Spirit Halloween (KKFOS Animatronics/The Addams Family Costumes), Beijing Pop Mart (Pink Panther/The Addams Family Collectible Figures)
Best Agent:
Winner: IMG Asia
Other Nominees: WildBrain CPLG, Tycoon Enterprises
