The worldwide master agent for the Moomin brand, Rights & Brands, has appointed Maurizio Distefano Licensing to develop the licensing programme in Italy for the property.
“We are so excited about this partnership,” commented Maurizio Distefano, president at MDL. “Moomin covers a wide target audience which makes it appropriate for multiple licensing categories, from adults, through its distinctive artistic style, to kids, with the Moominvalley series. I’m sure that the upcoming projects will reflect the enormous promise of this much-loved and unique property.”
Created almost 80 years ago by Tove Jansson, nine Moomin books were originally published, together with five picture books and an extensive series of comic strips between 1945 and 1980.
The stories have been translated into more than 55 languages and have been the basis for numerous TV series, films, merchandise and even theme parks.
Moominvalley – produced by Gutsy Animations in association with Yle and Sky – is the latest animated series for the brand.
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