WildBrain CPLG has secured a global partnership with game company, Supercell, to create the first ever licensing programme for hit gaming franchise, World of Clash.
Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale.
Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products programme aimed at fans of both games. Target categories will include toys, apparel, publishing, promotions, gifting, collectables, consumables and housewares.
The World of Clash franchise has generated over four billion downloads globally. Launched in 2012, Clash of Clans is set in a fantasy world where the players are tasked to build their own village, train troops and battle other players’ villages. Clash Royale was launched in 2016 and is a real-time, online strategy game which combines elements from collectable card games, tower defense and multiplayer battle arenas.
“Supercell’s hugely successful World of Clash franchise set the gold standard for online strategy games, capturing the imaginations of millions of fans around the world, who love the Clash of Clans and Clash Royale brands,” commented Maarten Weck, evp and md at WildBrain CPLG. “We’re thrilled now to enter into this partnership with Supercell to launch a new licensing programme for these iconic brands.
“By leveraging our truly global licensing reach, combined with our deep expertise in local territories, we aim to build an offering across consumer products and experiences for Clash of Clans and Clash Royale that will bring their legions of devoted fans around the world exciting and entertaining new ways to celebrate and engage with these legendary brands.”
Andrea Fasulo, head of global licensing at Supercell, continued: “The World of Clash continues to grow through new games, content, experiences and now, products. We are thrilled to be partnering with WildBrain CPLG to expand Clash fandom and lead the franchise to new levels of success.
“With some of the most beloved and recognisable mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale, with product lines that will excite the games’ most passionate and dedicated players, reach new audiences and continue to grow the Clash brand.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
