This ad will be closed automatically in X seconds.

New fashion collaborations boost Dragon Ball Z brand

Anime brand Dragon Ball Z has bagged a brace of fashion collaborations with Lee and Criminal Damage.

The new Lee collection includes tops, tees, shorts and a knit dress, with each piece featuring iconic Dragon Ball Z characters such as Goku and the franchise’s logo, reported The Industry.Fashion.

“A generation of fans were introduced to anime through Dragon Ball Z in the ‘90s, and that same generation grew up wearing Lee,” commented Joe Broyles, global vp of collaborations at Lee. “This capsule takes a fun approach to blend authentic nostalgia with trends. We’re excited to introduce it to fans of yesterday and today.”

Meanwhile, streetwear brand Criminal Damage is launching a limited edition collection paying homage to some key Dragon Ball Z characters such as Vegeta and Shenron, as well as Goku.

The 18-piece collection includes t-shirts, hoodies, jeans and cargo trousers among other items.

“We are so proud to be collaborating with such an iconic brand,” commented Monty Aytan, creative director at Criminal Damage. “The garments are a creative fusion of streetwear mixed with the classic retro feel that makes Dragon Ball Z instantly recognisable across the globe.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.