Banijay Brands has extended its partnership with Swiss-based cruise company MSC Cruises for its immersive entertainment MasterChef experiences.
The MasterChef at Sea and MasterChef at Sea Juniors onboard cooking programmes mirror the global TV hit, incorporating elements of the most popular iterations of the show from around the world. Participants of all ages have the opportunity to put their culinary skills to the test against other guests in a two-stage competition.
“MasterChef is a timeless brand with enduring popularity on-screen and beyond, and an ever-growing, global portfolio of products and experiences,” commented Alice Bernadi, director of international brand licensing at Banijay Brands. “An iconic and globally loved show, the onboard programmes have proven incredibly successful with guests, and we are pleased to continue our partnership with MSC Cruises.”
Steve Leatham, global head of entertainment at MSC Cruises, continued: “We are delighted to further extend our partnership with MasterChef at Sea, a globally recognised brand, combining our passion for food with entertainment and continuing our commitment to offer enriching and immersive experiences for our guests of all ages.”
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