Golden Goose has brokered a mouthwatering deal for food media brand, Twisted – launching an exclusive range of ‘unserious’ food with Iceland.
The new frozen food range will be available online from 26 March and in-store at Iceland and The Food Warehouse from 27 March.
Iceland and Twisted have initially collaborated on the development of six new and exclusive products.
The Twisted brand encourages fans to throw the rule book out of the window and get creative with food. The new ‘fun fusion’ dishes include Hunter’s Chicken Waffle Fries; Lasagne Filled Yorkshire Pudding; Chicken Tikka Lasagne topped with Bombay Potatoes; Meat Feast Pasta with BBQ Sauce; 2 XXL Double Cheeseburger Kebabs; and 2 XXL Footlong Pigs in Blankets.
“We have worked closely together as a three-way team to coordinate the product development and marketing planning, resulting in a very compelling range which will be widely seen across Twisted’s social media and strongly showcased in Iceland stores,” commented Antonia Habdank-Toczyska, client and strategy director at Golden Goose. “Iceland shoppers are in for a treat, while Twisted followers will be able to experience in real life the chef creations they are used to seeing, without the fuss of cooking from scratch at home.”
Oliver Gilding, trading manager for exclusive brands at Iceland, continued: “Twisted, brings a fresh and unique approach to cooking and we can’t wait to introduce some of their recipes exclusively to Iceland customers. We’re on board with throwing the rule book out the window and getting creative in the kitchen because as Twisted say… ‘unserious food tastes seriously good’.
“This latest partnership is key to our strategy of developing fun and innovative products that we know our customers will love and we can’t wait for everyone to try them.”
Tom Jackson, Twisted co-creator and creative director, added: “Not only are Iceland an iconic British retailer with an unrivalled approachability – always putting the consumer first – they have a bold, progressive vision and a creative edge that aligns perfectly with Twisted’s values. I can’t imagine a more fitting partner with whom to release our first-ever range of products for retail. We can’t wait to get our exciting, innovative products in the freezers for Iceland shoppers and Twisted fans alike to cop a taste and, most importantly, have lots of fun.”
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