This ad will be closed automatically in X seconds.

Merchantwise welcomes We’re Going on a Bear Hunt to portfolio

Merchantwise is partnering with Walker Productions and Lupus Films – the team behind We’re Going on a Bear Hunt – to represent the brand across Australia and New Zealand.

Caprice Australia is leading the launch of the local licensing programme, with branded infant and toddler apparel launching for the first time in the local retail markets from July this year.

Merchantwise is currently appointing partners for a range of consumer products to launch across Australia and New Zealand throughout 2023 and 2024.

Since its release in 1989, We’re Going on a Bear Hunt has sold over 14 million books worldwide, with 1.4 million of those copies having been sold in Australia alone.

Michael Rosen’s retelling of the story has exceeded over 17 million views on YouTube and due to the success of the book, a 30-minute animated TV special was created. Produced by Lupus Films (The Snowman and The Snowdog) and Walker Productions (Tilly and Friends), the special was watched by over eight million viewers at launch on Channel 4 in the UK and has aired every year thereafter.

The TV special has also been available in the US since 2017 and has enjoyed sales globally to ABC in Australia, Canal+ and France Television in France, SVT in Sweden and NHK in Japan.

“We are thrilled to be representing We’re Going on a Bear Hunt across Australia and New Zealand,” commented Kerryn McCormack, md at Merchantwise. “Caprice Australia is already on board with an exciting infant and toddler apparel collection, and we are looking forward to appointing consumer products partners for this beautiful and timeless property.”

Pindy O’Brien, international licensing and market development director at Walker Books, commented: “We are extremely excited to be partnering with Merchantwise for this timeless property. Their expertise and knowledge of the market will accelerate its success. We are thrilled with Caprice’s appointment.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.