Vegan and cruelty-free skincare company, Naturally Tribal is gearing up to debut its ‘Clean & Soft’ body and hair sets under the Naturally Tiwa brand alongside the PAW Patrol pups.
The new range – which is based on the characters from the hit preschool brand and includes Clean & Soft Skin, Clean & Soft Hair and Clean & Soft Starter kits – will launch in the spring.
The company was started in 2014 by pharmacist Shalom Lloyd after she gave birth to twins. Her son, Joshua, suffered extreme eczema and itchy irritation, so Shalom developed a synthetic chemical free range to manage her son’s skin, naturally.
“A unique opportunity to work with the global powerhouse that is Paramount and build a PAW Patrol range through the licensing of the PAW Patrol asset for use in conjunction with Naturally Tribal Products is a gamechanger for the brand,” commented Shalom.
1 in 5 children in the UK suffer with a skin condition and the NHS spends £700 million per annum on skin conditions. The Clean & Soft sets address a gap in the market and offer a selection of natural products suitable not only for parents looking to manage their children’s skin conditions naturally, but also parents who want to use products that nurture their children’s skin using the power of nature.
“This is a significant step towards our growth journey,” commented Hannah White, head of marketing at Naturally Tribals. “This unique opportunity brings together innovative multiple partners who together have combined our brand, PAW Patrol and technology in collaboration with the Milton Keynes College the Institute of Technology (IoT).
“This seamless relationship has been instrumental in putting something special into the market that appeals to children, parents and all PAW Patrol fans. We are excited to be working with Paramount to launch our proudly ‘Made In Britain’ luxury sustainable natural skincare products into the market.”
Venetia Davie, vp consumer products, UK & Ireland at Paramount, continued: “We are delighted to be partnering with an inventive and ethical organisation like Naturally Tribal. It’s gratifying to work with a partner that genuinely thinks about every element of their process to ensure they’re making a difference – be that through their supply chain, or the people they’re working with. We’re extremely happy to be part of their journey.”
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