Disguise has confirmed a number of key hires to the international sales team in the UK and Ireland, underlining its commitment to the markets.
Aneesa Beasley (pictured centre) has joined the company as head of sales and will lead retail strategy and development in the UK and Ireland. She brings 20 years of experience in textiles, merchandise retail and manufacturing sectors to Disguise, several of which were spent with Christy’s and Smiffys, bringing category expertise on both licensed and bespoke supply.
In her new role, she will drive Disguise’s market expansion into the two key regions and oversee all sales and promotional efforts.
Meanwhile, Meghan Bird (pictured left) has joined as senior account manager, bringing retail expertise from Smiffys to the new role. She has 12 years’ experience within the supplier sector focusing on national account management and range development. Meghan will call on all key accounts within the UK and Ireland, developing and strengthening those relationships for Disguise.
In addition, Mike McGillion has become full time as vp of sales for Disguise EMEA. For the past year, Mike’s consultancy has been instrumental in leading the charge throughout the EU, expanding the costume business through new distribution and retail partnerships and delivering aggressive sales growth for the company.
Mike’s background includes 15 years at Amscan with extensive expertise in licensing, as well as a proven track record of developing new markets and establishing distribution internationally.
“We are excited to have Mike on full time with us and to bring both Aneesa Beasley and Meghan Bird onboard to supplement our efforts in the UK and Ireland,” commented Tony Lewis, sales and marketing director at Disguise EMEA. “These are two major growth regions for Disguise and having worked with them previously and knowing them personally, I am happy to bring them into our team and confident they will accelerate our growth.”
Tara Hefter, president and gm at Disguise, continued: “Mike has been critical to our success in EMEA the past 18 months, and we are delighted for him to join us full time to further drive the strategies he has put in place to deliver such impressive growth on our licensed costume business. We are also excited to have a such strong, experienced and capable duo with Meghan and Aneesa driving UK sales for the biggest market in EMEA.”
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