Sexual wellness brand, Smile Makers has teamed with Mumsnet to introduce The Whisperer – the first vibrator inspired, designed and created by mothers, for mothers.
The Point.1888 – the licensing agent for Mumsnet – worked with both brands to help create the industry first.
Launching on the Smile Makers website from today (1 February), with a month’s exclusivity at Beauty Bay, The Whisperer is an industry first, designed specifically to help mothers reconnect with their bodies and sexuality after the unique and extraordinary experience of childbirth.
By creating this product, Smile Makers and Mumsnet will be collectively aiming to tackle the taboo of mothers’ pleasure, sexuality and education.
In a survey of Mumsnet users, the two brands found that 75% of mothers worry about reconnecting with their sexuality after giving birth and 80% were unable to find relevant information about doing so. 84% are proud of what their body has done, but more than 60% struggle with body image and feel like a vessel for their child’s needs.
“We are delighted to introduce The Whisperer and be working with Mumsnet, which is such a leader within the mothering world,” commented Cecile Gasnault, brand director at Smile Maker. “This is something we’ve been working on for a while and are very proud of the outcome.
“We knew from previous activations with our community that sex and motherhood is a deeply-rooted taboo. The lack of conversation and resources on the topic is leaving women and people with wombs feeling side-lined as sexual beings. At Smile Makers, we have been tackling taboos around female sexuality for over 10 years and that was obviously an important one to remove.”
Justine Roberts, founder of Mumsnet, continued: “Mumsnet has always been a place where women can share opinions, knowledge and advice on anything and everything, including sex. We hear frequently from women who are struggling to reconnect with their sexuality after having children, or who can’t find the support or information they need in order to do so.
“That’s why we’re glad to have been able to work with Smile Makers to create the first vibrator designed specifically for mothers. In doing so, we hope not only to enable women to reconnect with their sexuality more easily after childbirth, but to also counter the outdated taboos and stereotypes that can lead to some women feeling embarrassed or ashamed about their sexual needs.”
Martin McLaughlin, co-founder of Story.1888, the creative agency within The Point.1888, added: “This has been a hugely inspiring and exciting project to be part of, where two experts in their fields have come together to solve a real world challenge for real mothers. Throughout the development of The Whisperer, mothers have been central, from focus groups to product testing, and even naming of the product. This is the very definition of delivering products with a purpose and a true testament to both Mumnsnet and Smile Makers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
