Disney has launched its new Christmas advert – entitled The Gift – accompanied by a product range spanning over 100 categories, plus a number of bespoke retail activations.
The three-minute animated short is the final instalment of Disney’s ‘From My Family To Yours’ trilogy. It premiered today (2 November) across TV and digital, plus Disney’s own channels in 46 countries across Europe, North and South America, Africa and Asia.
The first ad in the trilogy – entitled Lola – was released in 2020 and saw fans introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.
In last year’s The Stepdad, a grown up Nicole and her children, Max and Ella, welcomed stepdad Mike into their home. At the heart of the story was a special storybook that celebrated the magic that small moments like reading together creates for families.
Both the 2020 and 2021 adverts reached over 184 million views worldwide combined.
This year, The Gift is a story of sibling relationships, experienced through the eyes of Ella as she adjusts to the changing family dynamic with the arrival of a new baby.
At the heart of the story is a beloved glow in the dark Mickey Mouse soft toy, which connects both past, present and future. While the elder brother, Max is first shown giving Ella the Mickey Mouse to comfort her at night, Ella then gifts the soft toy to her newborn sibling at their first meet, welcoming them to the family.
“For the last three years millions have watched our characters in our ‘From Our Family To Yours’ animated series, as they spend time together building connections and making memories,” commented Sarah Fox, vp marketing and comms, Disney Consumer Products EMEA. “We set out to create a family unit that would resonate with audiences worldwide. We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instalment of the trilogy.”
Over 187 retailers are joining Disney’s ‘From Our Family To Yours’ 2022 campaign, bringing stories and characters to life through products across more than 100 categories: from toys and apparel, to jewellery, technology and consumables.
Pandora, Primark and Tonies will also launch bespoke retail activations and short spin-off advertising spots throughout November, while Disney’s recently launched lifestyle home brand – Disney Home – will feature in a 20-second spot that sees the family bake cookies together, as well as Frozen product being highlighted in a special Frozen brand spot.
You can check out the advert below:
Disney’s 2022 ‘From Our Family To Yours’ campaign will once again support long-term charity partner Make-A-Wish. As part of the trilogy finale celebration, Disney is encouraging fans all over the world to join in and donate to Make-A-Wish and will match all qualifying donations up to $100,000 helping to grant even more wishes.
Since 2020, Disney will have committed support worth more than $4 million as part of ‘From Our Family To Yours’ to Make-A-Wish and its network of affiliates around the world.
Creating this year’s Disney Christmas advert played a role in fulfilling wishes for three Make-A-Wish children across Europe, Italy and Australia. Eagle-eyed viewers will be able to spot the three Make-A-Wish ‘Easter Eggs’ including the Frozen design on Sanka the dog’s jacket seen in the ice-skating scene, which was designed by 12 year old, aspiring fashion designer Sienna from Reading.
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