Children’s collection designed by supermodel launches in-store and online.
The new kids’ fashion range designed by supermodel Jourdan Dunn – Lil’ LonDunn – has officially launched in store and online at Marks & Spencer.
Inspired by her six year old son Riley, the range celebrates Jourdan’s love of London and includes 22 lines for boys and girls from age five to 16.
Global brand agent Fluid World worked with Jourdan and the licensing division at Storm Management over the last two years on the collection.
Speaking when the collaboration was originally unveiled in February, Fluid World ceo Andrew Lane said: “Together we brought Jourdan’s creative vision to Marks & Spencer, and we are all very excited that they are our first global licence partner for Lil’ LonDunn.”
Items featured in the Lil’ LonDunn collection include joggers, sweatshirts, a hooded dress, hooded top, a playsuit, t-shirts, shorts and leggings.
