Stranger Things and The School for Good and Evil are the first two titles to go live in a new Spread Group consumer products deal with Netflix.
The company will be rolling out the collection on all marketplaces in the UK and Europe. Designs for other properties will follow including Squid Game, Sex Education, La Casa de Papel, Elite, Shadow & Bone, 1899, Outer Banks and The Witcher.
The first designs will include Hellfire Club hoodies and The School for Good & Evil lunchboxes. Fans will be able to buy designs across a wide range of products in the apparel and accessories segment, as well as covering home and living products.
As well as offering individualisation of items, the Spread Group model is also sustainable. Production is based on need (rather than projection), meaning that an item is only produced after it has been ordered, limiting waste as there is no over-stocking and leftover sizes.
“This partnership will enable Netflix fans to create delight items for much-loved shows,” commented Julian de Grahl, ceo of Spread Group. “We do this through individualisation; a growing trend in brand merch. Our made-to-order technology gives fans space to produce something unique they want to wear every day. The ability to individualise will then increase their sense of belonging to their favourite Netflix shows.”
Sven Burscher, head of licensing at Spread Group, continued: “We’re delighted to be partnering with Netflix to offer such a huge range of merch to its wide audiences. Our technology means Netflix can retain brand integrity for its iconic series and a demand-led printing model also limits waste, which is good for the planet.
“The Netflix shows have become significant brands in themselves. Fans identify with the story-lines and characters and the programmes are binge-watch destination TV. With this partnership between Spread Group and Netflix series fans can wear their dedication with pride.”
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