Children are being encouraged to enjoy ‘Busy Beaver Adventures’ with a new beaver-inspired sustainable and ethical clothing and accessory range from Frugi and National Trust.
Dam-building beavers have been re-introduced by the National Trust at a couple of locations so far, with plans to introduce more widely, to revive lakes and rivers by helping to create new wetland habitats.
Now the creatures are the inspiration for Frugi’s latest collaboration with National Trust with the range including outerwear such as the Play Around Puddle Buster Coat, plus trousers, wellies, a fleece, jumpers, tops, pull ups, a dress and socks. There is also a collection of accessories including a picnic blanket, backpack, wallet, water bottle and lunch bag.
A minimum of £25,000 from sales of the Busy Beaver Adventures collection will be given to the National Trust to support projects such as beaver conservation work at Holnicote Estate in Somerset – specifically for the maintenance and upkeep of their enclosures, including development of a soundwalk within this space, as well as provide workshops to engage local communities with their work.
“Each collection we have launched with Frugi has shone a powerful light on the varied habitats and wildlife that we care for, and I am sure this collection will achieve the same,” commented Becky Stanford, brand licensing manager at National Trust. “To inspire children to get out and discover the wonders they can find on their own doorstep is the first step in creating passionate conservationists for the future and I’m proud we can be a part of that.
“In addition, a minimum of £25,000 from sales of this range will be given to the Trust to support important conservation work, which will help us to look after the very places and wildlife that have inspired this collection, which is fantastic.”
Lara Smrtnik, head of marketing at Frugi, added: “We are excited to be launching yet another sustainable collection with the National Trust that will no doubt encourage children to learn more – and ultimately show support for – our busy beaver friends.
“This ongoing collaboration is a perfect fit of our mutual eco-friendly values to encourage the next generation to help look after our planet for many years to come.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
