Lionsgate – the studio behind a host of iconic movie and TV franchises – has appointed IMG as its new and exclusive global agency for consumer products.
In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programmes for its blockbuster feature film franchises, including upcoming iterations of John Wick, The Hunger Games, Dirty Dancing, Expendables and more.
It will also focus on Lionsgate’s rich catalogue of TV properties including Mad Men, Power, Orange is the New Black and Weeds. Lionsgate partners with Millennium Media on The Expendables franchise and Twisted Pictures on the Saw franchise.
The new partnership comes as Lionsgate’s consumer products business strategically merges with its global live, interactive and location based entertainment into the newly-formed Global Products and Experiences.
The combined divisions will be run by evp and head of global products and Experiences, Jenefer Brown. She report into Jen Hollingsworth, coo of the Lionsgate Motion Picture Group.
“We are excited to work with licensing powerhouse IMG to strategically build and extend our consumer products business around the world,” commented Ryan Gallego, Lionsgate’s executive director of consumer products. “We can’t wait to deliver innovative and diverse product offerings to our fans in partnership with top retailers and licensing partners.”
Gary Krakower, vp of licensing at IMG, added: “Lionsgate has one of the world’s largest libraries of iconic film and TV franchises that span every genre and continue to resonate with audiences everywhere. With a slate of new titles and iterations of its most popular blockbusters on the way, we see enormous opportunity to creatively bring the movies fans know and love to life in new ways.”
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