Dress-up specialist Rubies has expanded its distribution network with the acquisition of a new Northern European warehouse.
With the acquirement of a new 35,000² metre warehouse near Venlo, Northern Europe, Rubies is now set to take its EMEA distribution to ‘unprecedented’ levels.
The DC and fulfillment centre increases the licensee’s distribution and reach – meaning customers across Northern Europe can expect faster deliveries and an even higher availability of stock – and is the latest in a series of bold expansion plans by the ambitious company.
“With demand for our assortment increasing exponentially, we are continuing to invest in tech, infrastructure and distribution,” commented Mike O’Connell, md of Rubies. “Our logistical model allows us to fully capitalise on the multi-channel model we have established.
“This latest DC is just one part of number of significant changes that are happening and underpins our strength in category and supply in European distribution.”
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