Poetic Brands has further expanded its portfolio of preschool brands, unveiling a collection of daywear and outwear based on Sunny Bunnies.
The show – which originally launched in 2015 and now airs in over 160 countries – now has six seasons, each comprising of 26 episodes. In the UK, it airs on Milkshake, as well as Sky Kids and on demand via Amazon Prime and Netflix.
The YouTube channel has also amassed 3.5 billion views and 2.6 million subscribers globally since launch.
“Sunny Bunnies is a great addition to our preschool portfolio,” commented Anne Bradford, commercial director at Poetic Brands. “The popular characters are bright, colourful and happy and will work really well across our daywear and outerwear collections.
“The brand is understandably popular with little ones as it brings colourful fun and positivity with every episode.”
Gavin Metcalfe, brand licensing director at Media IM, added: “We are delighted to be adding Poetic Brands to our growing portfolio of top-class partners who recognise the potential of the brand. We can’t wait to see their lines ‘light up’ retail and online stores in the near future.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
