Marvel has revealed the exclusive launch of its first ever Marvel & The Prince’s Trust collection, created in collaboration with the youth charity and taking inspiration from The Avengers.
Disney worked with aspiring designers aged 18-30 to create a collection that is part of a three-year mentoring partnership which aims to help young people break into the world of fashion and product design.
The programme – which launched in spring 2021 – consists of a series of workshops, hosted by Disney, culminating in the aspiring designers creating two Marvel-inspired product ranges.
The first – which spotlights Marvel’s The Avengers – features products with design influences from American street culture and sports after exploring current trends in the market, taking into consideration the themes of inclusivity as well as being inspired by the teamwork of Marvel’s super heroes.
The collection will be available to purchase from The Disney Store and online at shopDisney in the UK and across Europe.
The gender neutral collection features a range of products and includes clothing, apparel, accessories and stationery, as well as a themed backpack.
Throughout the programme, participants worked with Disney designers, marketers and retail teams, with the support of The Prince’s Trust, to learn about the product design industry, with the designers involved at critical stages in their products design and production lifecycle.
To celebrate the product launch, Marvel actor and Prince’s Trust ambassador, Sir Ben Kingsley, met with the young people at a celebratory event, to congratulate them on their achievements and listen to their design inspirations and individual stories.
To support the three-year partnership, Disney is also making a commitment of a £100,000 donation to The Prince’s Trust each year of the programme.
“We’re thrilled to join forces with Marvel on this unique partnership, creating opportunities for young people that support them to realise their potential,” said Frances Miller, director of fundraising and marketing at The Prince’s Trust. “The Get Started in Product Design with Marvel course has brought together young people with a diverse range of skillsets and backgrounds to harness their creativity and build their confidence and self-belief.
“The course has also given young people invaluable mentorship and work opportunities, and some of them have now begun exciting careers in the industry.”
Mike Stagg, svp, Disney Consumer Products, Games and Publishing EMEA, added: “We are so impressed and proud of the designs produced by these young people. It has been truly inspiring to see the products come to life from their initial sketches.
“We know how hard the fashion and design industries can be to break into, and our partnership with The Prince’s Trust offers such an invaluable experience which we look forward to continuing.”
The second collection will celebrate the female super heroes from across the Marvel Universe.
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