Brand Licensing specialist agent The Point.1888 has secured an additional 66 licensees across EMEA for the licensing programme on Moonbug Entertainment’s CoComelon.
The collaboration and partnership between Moonbug and The Point.1888 started last summer when The Point.1888 was appointed the master licensing agency for Moonbug’s portfolio of brands in EMEA (with the exception of CoComelon in Germany, Switzerland and Austria, which are represented by Super RTL).
In December 2020, it announced the signing of 11 licensees in the UK, and in May 2021 it revealed it had brought on board 12 of its leading counterparts across EMEA as sub-agents for several of Moonbug properties.
The Point.1888 has now secured an additional nine licensees for the UK – Little Brother Books (annuals), tonies (sound publishing), Corsair (health and beauty), Bayer (toy prams and strollers), William Lamb (footwear and bags), MV Sports (wheeled goods), Hunter Price (secondary toys), Drew Pearson (headwear and accessories) and 8th Wonder (plush chairs and warmers).
New pan-European licensees include Procos (party), Amscan (balloons), Clementoni (puzzles and games), Sinco (bulk role-play, ride ons and pop up tents), Mondo (play balls) and Rubies (dress-up).
In Benelux, License Connection has secured Vadobag, Van der Erve and TM Essentials, while El Ocho has signed CEFA Toys, Educa Borras, Grupo Leya, Stor, Safta, Air Val, Atta and Saica for Iberia.
In Israel, LDI has welcomed Diamant, GSS, IsraToys, My Gifts Ltd, Classikaletet, Getter and DTR.
Evolution of Licensing has been busy in Italy, securing Coriex, Zaini, Dulcop, Easy Shoes, Multiprint, Oled, Modecor, Headu, Mondadori Publishing, Edizioni Play Press, Panini, Mondo, Lisciani, Cerealitalia, Grani and Ravensburger.
Evolution of Licensing has also expanded the UK Ravensburger partnership to include Italy and France.
For the Middle East and North Africa region, Spacetoons has secured Bonbona, Hollywood Magic, Toypro, Al Qadah and First Kid, while in France, Brand Energy has signed Sun City and D’Arpeje.
In the Nordics, Ferly has added Intersource, Upcoming Minds and Contrast, while over in Turkey Lisans has signed Ulupinar, Utku and Dogan Egmont.
Finally, in South Africa, CLM has secured partnerships with Character Group and Butterfly.
“While we already had the utmost confidence in the abilities of our sub-agents, we are still blown away by the deals they have signed for Moonbug’s CoComelon,” commented Bethan Garton, commercial director at The Point.1888. “Not only is the calibre high, but the broad range of categories will help ensure CoComelon’s fast-growing audience can build a greater affinity with the brand and still get enjoyment from it in a number of ways in addition to the broad spectrum of digital content.”
Adam Steel, international licensing at Moonbug, added: “We are delighted to be working with our partners across EMEA to continue to harness the power of our brands across the region.”
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