The world’s oldest active endurance race, 24 Hours of Le Mans has teamed with fashion brand Bershka for a new apparel and accessories capsule collection.
The new collection is inspired by the rich history and legacy of the race which celebrates its 100th anniversary in 2023.
Predominantly featuring natural, black and white tones, the clothing and accessories line follows a notable vintage aesthetic with shades of mustard, burgundy and green in logos and fonts.
Key pieces include a synthetic leather bomber jacket, a printed overshirt, a black hoodie with contrasting details, cotton cargo pants, dirty wash jeans, and sunglasses. The collection also includes direct references to the famous circuit with photos of iconic Le Mans races printed on t-shirts and jumpers.
The deal was brokered by IMG, Le Mans’ exclusive licensing agency.
“Over the last hundred years, the 24 Hours of Le Mans has become synonymous with innovation and originality, continuously shaping new trends in technology, racing and fashion,” commented Mickael Andreo, vp of licensing at IMG. “We are delighted to build on this enduring legacy and partner with Bershka to launch a special collection that gives new and existing fans a taste of Le Mans’ distinctive vintage aesthetic.”
The 24 Hours of Le Mans race will be held on 10-11 June 2023, marking a hundred years since the first race took place in 1923.
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