Licensing International has today (17 March) named the final nominees in the 2025 Licensing International Asian Awards – celebrating innovation, creativity and outstanding achievements across Asia’s licensing markets.
This year’s awards marked a record-breaking submission cycle, with over 320 entries from key Asian markets including China, Japan, Thailand, Malaysia, Singapore, South Korea, Philippines, Vietnam, Indonesia and select European markets, showing Asia’s growing influence as a global licensing powerhouse.
Following a rigorous evaluation by a panel of industry leaders from the region, 65 finalists across 12 award categories have emerged.
The finalists are now put on a voting stage, where licensing professionals worldwide will cast their ballots online. Votes will be weighted alongside judging panel scores to determine the ultimate winners.
The winners will be crowned on 28 April at a dedicated awards ceremony during the 2025 Hong Kong International Licensing Show.
The final nominees are:
Asian Property of the Year
- B.Duck – Semk Products
- Eggy Party – NetEase (Hangzhou) Network
- GG-Bond – Guangdong Winsing Company
- Sanrio Characters – Sanrio/Alifish
- Zanmang Loopy – ICONIX
Art/Design/Museum Property of the Year
- Jean-Michel Basquiat – Estate of Jean-Michel Basquiat/CAA Brand Management
- Leo Lionni’s Friends – Blueandyellow/Cosmo Merchandising
- Suzhou Museum – Suzhou Museum/Beijing Qianli Cultural and Creative Co
- The British Museum – The British Museum/Alfilo Brands
- The Metropolitan Museum of Art – The Metropolitan Museum of Art/Pacific Licensing Studio (Shanghai)
Corporate Brand/Lifestyle Property of the Year
- Chupa Chups – PVM Group/Semk Products
- Coca-Cola – The Coca-Cola Company/CAA Brand Management
- Hello Kitty 50th anniversary – Sanrio/Alifish
- Kellogg’s – Kellanova/Cosmo Merchandising Co
- Pixar – The Walt Disney Company
Entertainment/Character/Digital Property of the Year
- Crayon Shinchan – Futabasha/Animation International
- Deadpool & Wolverine – The Walt Disney Company
- Netflix, Squid Game – Netflix/CAA Brand Management
- Sanrio Characters – Sanrio/Alifish
- Sesame Street – Sesame Workshop/CAA Brand Management
The Newcomer Award
- Eggy Party – NetEase (Hangzhou) Network Co
- JOGUMAN – Joguman Studio/Line Friends
- SEALOOK – Million Volt Co/Line Friends
- Suzhou Silk Museum – Suzhou Silk Museum/Beijing Qianli Cultural and Creative Co
- White Snake: Afloat – Light Chaser Pictures/Magic Bean Up (Beijing) Consulting Co
Licensed Promotion of the Year
- Automobili Lamborghini Squadra Corse – Redmi Champion Edition × Automobili
- Lamborghini Squadra Corse – Automobili Lamborghini S.p.A./Xiaomi Communications Co
- Genshin Impact – Wanda Film × Genshin Impact – Mihoyo/Beijing PiaoPlus E-commerce Co
- Marvel Studios’ Deadpool & Wolverine – Best Bubs Burgers – The Walt Disney Company/PERF Restaurants (Burger King Philippines)
- Miffy – Starbucks × Miffy – Mercis B.V. / Starbucks
- Netflix, Squid Game – Est Cola × Netflix – Squid Game – Netflix/Thai Drinks Co
- Studio Ghibli Exhibition – HEYTEA × Studio Ghibli Exhibition BoboShake – Hayao Miyazaki – Toshio Suzuki / Heytea Shenzhen Enterprise Management Co
- The Powerpuff Girls – TKK Fried Chicken – Warner Bros. Discovery/TKK International
Location-Based or Experiential Initiative of the Year
- Disney and Pixar’s Inside Out 2 – Gardens by the Bay’s Children’s Festival featuring Disney and Pixar’s Inside Out 2 – The Walt Disney Company/Gardens by the Bay
- Disney, Pixar, Marvel, Star Wars – Disney Toy Expo Thailand 2024 – Central Pattana Public Company/Central World
- Hello Kitty 50th anniversary – Hello Kitty 50th anniversary Celebration of Friendship Ticketed Exhibition – Sanrio Southeast Asia/House of Illumination
- Hello Kitty 50th Anniversary – Hello Kitty 50th Anniversary Utopian Town mall event and Hello Kitty Street Run – Sanrio Southeast Asia/Lippo Mall Puri
- Sanrio Characters – Hi! Sanrio – Sanrio (Shanghai) International Trade Co/Shanghai World Expo Exhibition & Convention Center
Licensee of the Year – Apparel/Footwear/Accessories
- Adidas AG – Disney: Huey Dewey Louie / ADIDAS Originals Adults and Kids
- CHJ Jewellery Co – Crayon Shinchan / Crayon Shinchan Jewellery Collection
- Chow Sang Sang (China) Co – Sanrio Characters / Chow Sang Sang × Sanrio Characters
- FILA Sports – OSAMU GOODS / FILA KIDS × OSAMU GOODS
- Ningbo Gukoo Ecommerce – Sanrio Characters / Gukoo × Sanrio Characters
- Uniqlo – Disney, Pixar, Marvel, Star Wars / MAGIC FOR ALL with Yu Nagaba (Adult & Kids)
Licensee of the Year – Food & Beverage
- Beijing Holiland – Sanrio Characters / Holiland × Sanrio Characters
- Beijing Holiland Enterprise Investment Management – Zootopia / Pre-packaged Biscuits/Cookies, Fresh Cakes, Pre-packaged Pastry
- Bright Elite Gourmet – Peanuts / YENGKEE × Peanuts
- Jintan Limited – My Little Pony / MLP × Tala’s Snacking Series
- PepsiCo Foods Taiwan – Netflix – Squid Game / Lay’s Chips × Netflix – Squid Game
- Shanghai Mengmashaohua Branding – Moomin / Moomin × Dairy Queen
Licensee of the Year – Health & Personal Care
- Guangzhou Yatsen Global – Le Petit Prince / The Perfect Diary × The Little Prince Co-Branded Cosmetics Collection
- PT Rose Cosmetics International – The Powerpuff Girls / Rose All Day × The Powerpuff Girls Collection
- Shanghai Chuangli Media – Zanmang Loopy × PRAMY
- Unicharm Consumer Products Service (Shanghai) – Sanrio Characters / Sofy × Sanrio Characters
- Zhejiang Yinchili Medical Technology – Disney: Frozen & Marvel: Spider-Man / Smartee Kinder & Teen Orthodontic Products
Licensee of the Year – Housewares/Novelties
- Beast Kingdom – Netflix – Squid Game / Beast Kingdom × Netflix – Squid Game
- Kashima – Crayon Shinchan / Kashima × Crayon Shinchan
- Shanghai Yi-pai E-commerce – Suzhou Museum / Spring River Warms Series Home Fragrance and Gift Box by Suzhou Museum and The BEAST
- Shenzhen Martube Gift Culture Technology – Le Petit Prince / MARTUBE × The Little Prince Co-Branding Gifts
- Zhejiang GERM Brand Management – Coca-Cola / GERM × Coca-Cola Drinkware Collection
Licensee of the Year – Toys
- 52TOYS Development – Crayon Shinchan / Crayon Shinchan Dynamic Shin-Life
- Beijing POPMART Cultural and Creative – Coca-Cola / The Monsters (Labubu) Coca-Cola Series
- Guangdong Reesee Entertainment – My Little Pony / My Little Pony Plush Toy
- Guangdong Xintai Toys – Marvel / ZD Toys INFINITE ACTION X
- Robosen Robotics (Shenzhen) – Toy Story Buzz Lightyear / Robosen Toy Story Buzz Lightyear Robot
- Zhejiang Kayou Science and Technology – My Little Pony / Kayou × My Little Pony Collectible Trading Card
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