This ad will be closed automatically in X seconds.

“2022 is a year of two key focus areas for our business”

Brands In’s Sue Stanley on why personalisation will be even more popular this year, managing demand in the key selling seasons and why the sustainability debate is so important.

Now that we’re at the half time mark in 2022, LicensingSource.net asks a selection of licensees if the year is panning out as they anticipated in terms of opportunities and challenges, and what is the one thing they would like to achieve by the time we reach the all-important Q4 period.

Today: Sue Stanley, licensing director, Brands In.

“2022 is a year of two key focus areas for our business, which will represent pillars of growth across all that we are doing.

The first is a combined one: offering great product at the right price across our traditional fast fashion routes and also through our print on demand and personalisation capabilities. We are expecting personalisation to be even more popular for 2022, especially over the key Christmas gifting season. Our print on demand for click and collection in-store or next day mailing has really turned a corner for us and it’s very important that we have the ability to manage demand in the key selling seasons.

Our other focus is on offering sustainability. As part of the fast-fashion industry we know only too well that we need to do our part, as our sector has been a major contributor to the challenges that now face the sustainability debate. We are working hard internally to bring to market some exciting changes in this space.”

This feature originally appeared in the summer 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.