Aardman’s Rob Goodchild on how evergreen properties can offer stability and consistency in today’s climate.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: Rob Goodchild, commercial director, Aardman.
“2021 brings opportunity for evergreen properties, which can offer stability and consistency in a world of uncertainty. Ecommerce has been the lifesaver of many businesses and those in the right space at the right time have benefitted enormously.
However, there is a lot of pent-up demand for people to go out to shop, eat and play as restrictions lift, so we hope to see some balance restored across the economy and a strong recovery of family venues such as attractions and hospitality.
On a B2B level the forced lessons in video conferencing and flexible working have been invaluable and this will continue to greatly enhance the way we do business together, alongside the real life meet ups that makes the licensing industry so special.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
