Burgon & Ball’s Rainer Schubert talks National Trust collaboration and growing its licensed offer.
With 2020 now in full swing, many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Rainer Schubert, md, Burgon & Ball
“Despite the challenges of the ever changing marketplace, at Burgon & Ball we are feeling optimistic about 2020, as we have a lot to look forward to.
Excitingly, this year will see the roll out of our new licensed range, the result of our collaboration with the National Trust, Europe’s largest conservation charity. These new high-carbon steel garden tools celebrate traditional manufacturing techniques and have a beautiful heritage look; they really introduce something different to retailers to offer their customers.
Then we have a lot of new additions to our much-loved Sophie Conran for Burgon & Ball range (pictured), strengthening the range’s offering in both the core Garden and the Gift categories. Plus, of course, we have new additions to our flagship RHS collection, with new garden tools launching in the New Year and a major new gifting collection in the pipeline. All in all, 2020 is shaping up to be a very busy and exciting year.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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