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Crisis x Mr Men Little Miss collaboration stars for UNIQLO at White City re-opening

A new limited edition range of t-shirts has prominent front of store exposure and branding including Mr Men Little Miss plush wall and statues, along with window vinyls and a 30-second animation in the window screen.

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Start Licensing's Ian Downes is drawn to a new product launch underpinned by an imaginative promotion this week.
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Max Arguile, founder of Reemsborko, and Jerome Mazandarani, animé expert and consultant, tell LicensingSource.net why the opportunities have never been better for animé licensing in the UK.
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