Primark unveils spellbinding new Wicked collaboration
The collection – in collaboration with Universal Products & Experiences – features over 50 pieces across womenswear and kidswear, as well as homeware and accessories.
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AAA Merchandise acquires Groovy brand, further expanding its product range
“This allows us to broaden our reach and introduce a fantastic range of softline products that complement our existing portfolio. We’re thrilled to continue Groovy’s legacy of quality with AAA’s expertise and vision."
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Brands with Influence and The Wyld Bunch on board to help build Snipple brands
London-based production company, Snipple is moving its two preschool series - The Woohoos and The Singalings - into the licensing space.
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Beanstalk welcomes Ritz Paris brand to its portfolio
As its exclusive global licensing agency, Beanstalk will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance of the world-renowned luxury brand.
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Transport for London launches first children's style guide
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences.
With new licences on board, an industry-leading creative team in place and a can-do cultural mindset, Brand Alliance is pursuing fresh opportunities across both adult and childrenswear. Commercial and licensing director Rob Broadhurst gives LicensingSource.net the lowdown.
EXG Pro is constantly pushing the boundaries of innovation. But whether the company is reinventing its packaging to be more sustainable or honing in on the hottest licences, fans always come first, as LicensingSource.net discovers.
LicensingSource.net catches up with Dynamo md Steve Richards and Sarah Swindell, md of Watermelon Creative, to find out how combining their skill sets is leading to innovative results.
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Icelandic character-based IP, Tulipop grows into new markets
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals.
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CBeebies series, Yakka Dee ready to move to next level
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show.
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Toon2Tango welcomes Alice Burden in new creative producer role
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development.
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