adidas unveils debut collaboration with The Smiley Company
The Smiley Company and adidas are uniting for the first time, collaborating on new collections of apparel and accessories.
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Licensed names among Gift of the Year 2025 finalists
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists.
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Two weeks remaining to enter the Brand & Lifestyle Licensing Awards 2025
Now is the time to make sure your entries are in for the Brand & Lifestyle Licensing Awards 2025 – with the closing date just two weeks away.
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Formula 1 delivers 75th anniversary celebration and 2025 season launch at The O2
Formula 1 makes history at The O2 in London with its first ever season launch event - bringing together all 10 teams, 20 drivers and Team Principals for a night of motorsport and entertainment.
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Jazwares secures global licensing deal with Yo Gabba Gabba
Jazwares has secured a multi-year global licensing deal to launch new toys, costumes and accessories based on the Yo Gabba Gabba franchise.
Start Licensing's Ian Downes uncovers some fresh examples to answer the question, 'does licensing work?' this week.
Start Licensing's Ian Downes spends a productive three days at Spring Fair and is encouraged to see licensing so well represented at the show.
Start Licensing's Ian Downes delivers his views from Top Drawer, the EAG Show and London Toy Fair this week and how licensing played its part at each of them.
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WeightWatchers launches new health appliances range exclusively at B&M
The new product line includes health grills, air fryers, blenders and juicers, and was developed through a licensing partnership with Beanstalk.
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Nike and SKIMS introduce new brand for women
Nike and SKIMS have joined forces on the creation of a new brand which is aiming to 'disrupt' the global fitness and activewear industry.
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Jewel welcomes lifestyle influencer, Ceci Johnson to portfolio
Jewel Branding & Licensing has been named the exclusive licensing agency for Ceci Johnson, the visionary artist, entrepreneur, designer and lifestyle influencer behind Ceci New York.
