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With some of the world’s strongest entertainment properties in its arsenal, WBCP’s real talent lies in the way it works with retailers to bring its brands to life in truly innovative ways. There were some great success stories in 2016: Primark’s Fantastic Beasts and Where to Find Them collection was a retail hit in Q4; Toys “R” Us ran a great campaign with DC Super Hero Girls giving away a cape with every £10 spent; and the Batman vs Superman: Dawn of Justice promotion at Argos generated huge buzz in-store, online and on social media.
2016 was a huge year for Warner Bros. across film, television and animation, and the content slate for 2017 is even bigger! The much-anticipated Wonder Woman film comes out in June, followed at the end of the year by Justice League. There’s new animation across the entire classic brand portfolio and so much more.

It’s an exciting time for everyone involved, so, why not take a look at what’s in store for you in 2017?
This year the Wonder Woman brand celebrates its 75th anniversary and the legendary character will be featured in two tentpole films in 2017: a standalone Wonder Woman movie in June and Justice League in November. And for younger kids, Warner Bros. Consumer Products has joined forces with DC on DC Super Hero Girls – a groundbreaking Super Hero franchise – for girls aged 6 to 12 years old that encourages kids to discover their true potential and talents, and celebrates teamwork, loyalty and friendship. Recent reports from WGSN and NPD data show that girls like Super Heroes just as much as boys, with sales in girls’ product categories up 250% since 2009 (NPD License Tracker, Full Year 2015).

Partners throughout EMEA have embraced the franchise and the licensing programme already spans more than 30 categories from toys to costumes, apparel to accessories, publishing to stationery, and more.

J.K. Rowling’s best-selling Harry Potter book series, and Warner Bros. Pictures’ blockbuster film franchise, brought millions of fans around the world into the incredible Wizarding World. In November 2016, the feature film Fantastic Beasts and Where to Find Them, marking J.K. Rowling’s screenwriting debut, took us to a new era in the wizarding world in a story set in the New York City of 1926, more than 70 years before we first met Harry Potter.

Fans of the original Harry Potter book series and films are grown up now and introducing their own families to Harry’s adventures. The brand has a truly cross-generational appeal and WBCP is capturing multiple demographics with Consumer Products in new categories, including more collectibles, costumes, homewares and stationery. Apparel continues to be a key driver for fans of the Wizarding World and ranges target kids and adults with character-inspired items, as well as fashion-forward designs with a more subtle nod to the brand.

Live experiences also play a vital part in keeping this franchise and fans connected, as do immersive destination experiences. Warner Bros. Studio Tours: The Making of Harry Potter is the number one tourist destination in the UK and the recently opened Harry Potter Shop at T5 at London Heathrow sells over 200 items, many of them exclusively at Heathrow. These are just two ways in which WBCP keeps the fans engaged and excited.

If you thought 2016 was a big year for Warner Bros.’ classic portfolio, then YIKES, watch out as 2017 is going to be even bigger! New animated content, home entertainment releases, mobile apps and even augmented reality experiences, will bring brands such as Scooby-Doo, Looney Tunes and Tom and Jerry to life as never seen before.

Also, very exciting is the up-coming family adventure featuring Scooby on the big screen in a new fully CG feature film from Warner Bros. Pictures and WAG Pictures. Watch this space!

WBCP’s stable of classic brands, including Looney Tunes, have iconic characters, and with their unique personalities and irreverent catch phrases, they possess a social relevance! They are instantly recognised by consumers of all ages and it’s this level of recognition and understanding that appeals to consumers of all demographics.

Warner Bros. Consumer Products UK & Ireland, Warner House, 98 Theobald's Road, London WC1X 8WB

Preston Kevin Lewis, General Manager Warner Bros. Consumer Products UK and Ireland
020 7984 6112, preston.lewis@warnerbros.com

Chris Colley, Senior Retail Business Develop Manager
020 7984 6115, chris.colley@warnerbros.com

Andrea Aley, Retail Coordinator
020 7984 6124, andrea.aley@wbconsultant.com

Michaela Honeywood, Senior Category Manager - FMCG and Promotions
020 7984 6206, Michaela.honeywood@warnerbros.com

Carl Franks, Category Manager, Hardlines
020 7984 6135, carl.franks@warnerbros.com

Emma Barker-Davies, Category Manager – Apparel and Accessories
020 7984 6105, emma.barker-davies@warnerbros.com

Sarita Parmar, Licensing Coordinator
020 7984 6178, Sarita.parmar@warnerbros.com

Shane Sweeney, Events Coordinator and Assistant to the General Manager
020 7984 6173, shane.sweeney@warnerbros.com