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Toys R Us kicks off new Disney Princess initiative

Consumers can win a different character prize bundle every day for 12 days in new promotion.

Toys R Us has once again teamed up with the Disney Princess brand for a special promotion in the run up to Christmas called #12daysofprincess.

The initiative is giving consumers the chance to win a different character prize bundle every day for 12 days.

The toy retailer ran a similar promotion back in April, linked to Disney’s ‘Dream Big, Princess’ campaign.

The competition is being heavily pushed on social media and online, and kicks off today (Monday November 21) with the character Aurora.

There are 31 products in the bumper prize bundle including fashion dolls, activity and story books, dress-up, animated movie box set, plush, stationery, a night light, walkie talkies, electronic keyboard and a beauty tote among others.

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