New window display across fleet of stores promotes Bandai toy lines for key properties.
Toymaster is continuing to strengthen its activity around licensed properties, with its latest initiatives highlighting Power Rangers and Miraculous: Tales of Ladybug & Cat Noir.
A special window display will be running across the buying group’s fleet of independent toy stores until April 1 featuring both brands.
Bandai is the master toy partner for both Power Rangers and Miraculous, with the activity heavily pushing its ranges.
In addition to the window, Toymaster will also be supporting the campaign with social media activity for five weeks on Facebook, Twitter and Instagram.
Two competitions are running on its consumer website, with fans being given the chance to win a Power Rangers bundle including products such as Red Ranger’s Power Sword and Mask, plus Miraculous goodies including the Ladybug Light Wheel and Cat Noir figure.
Miraculous has also taken over the Toymaster consumer website with the ‘in-store now’ feature. Consumers can click on a product, type in their postcode and their nearest store with the product will be displayed for them to ring and reserve.
Toymaster has also filmed a video for its YouTube channel of the window display being put up, with the help of mascot, Toby. You can check it out below.
The Power Rangers and Miraculous activity is the latest in a line of successful licensed initiatives for Toymaster. It revealed last summer it was looking to increase its impact in the category, and since then has run windows and promotions featuring brands such as Teenage Mutant Ninja Turtles, Bob the Builder and LEGO Batman among others.
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