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The Lagoon Group gets grown-up with Ladybird

Licensee is launching a new range of games based on Ladybird Books for Grown-Ups.

The Lagoon Group is launching a new collection of Ladybird Books for Grown-Ups games.

The range will be based on the best selling spoof books, which include the likes of The Husband, The Wife, Dating and The Hangover.

To date, Penguin has published 20 of the adult remakes of its ‘How it works’ books, which have sold more than two million copies in less than 12 months.

“We will be launching seven games at Spring Fair,” Lagoon’s md, Heather Watherston told Progressive Gifts & Home Worldwide, The Source’s sister title.

“People love the original Ladybird artwork, matched with Jason Hazeley and Joel Morris’ delightfully witty new text, and with titles such as The Mum, The Dad, The Student and The Grandparents.

“They make great gifts for everyone.”

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