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The House of Turnowsky shows licensing ambitions

Luxury greeting cards, stationery & lifestyle brand is celebrating 77 years in business.

The House of Turnowsky – the luxury greeting cards, stationery and lifestyle brand – is celebrating 77 years in business this year, and will be launching a number of new lines and licensing initiatives.

The company will be launching 15 new collections for spring/summer 2018 at Paperworld, which takes place in Frankfurt from January 28-31.

It will introduce more than 300 fresh designs across the categories of greeting cards, postcards, wrap, bags, calendars, social stationery and giftware.

The House of Turnowsky achieved record sales of 10 million greeting cards in 2016, and is already on track to surpass that figure in the year ahead.

Art Ask Agency has been appointed as the House of Turnowsky’s exclusive European licensing agent, together with The Brand Liaison as exclusive agent for North America.

Licensing deals have already been struck in territories as far reaching as the US, UK, Germany, Italy, Scandinavia and Russia in a variety of categories. These include home textiles, back to school, mobile accessories, toys, wall art, tabletop and dinnerware, gift boxes and fashion accessories.

The House of Turnowsky is also readying for appearances at Surtex and Licensing Expo in May, while it will also be present at Brand Licensing Europe in October.

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