Magic Light property part of special family holiday promotion with UK Forest Holidays.
Sainsbury’s and Tu Clothing has teamed up with The Gruffalo brand and UK Forest Holidays for a special promotion.
The retailer is giving away a weekend luxury family forest holiday for up to four people – with the winner being able to choose from one of nine UK Forest Holidays locations exclusively on Forestry Commission land.
The prize also includes a Forest Ranger activity, a meet and greet opportunity with The Gruffalo and a Gruffalo tea party.
The competition – which has been running throughout November and ends at midnight on November 28 – is encouraging families to tweet a picture of their children with the Gruffalo using the #GruffaloTu hashtag.
The initiative continues the relationship between the Magic Light brand and Sainsbury’s/Tu Clothing.
The retailer has been enjoying success with a DTR featuring The Gruffalo and stocks a wide range of apparel lines.
Product available includes pyjamas and sleep suits, dresses, sweaters, trousers, hooded tops, underwear, t-shirts and socks among other lines.
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