CP programme kicks off with series of fan events and activations at UK retailers.
Holiday activity includes licences such as Trolls, Care Bears, Thomas & Friends.
Retailer offering prize bundles and giveaways for new preschool property.
Toy retailer backing new preschool brand with character appearances.
The Source highlights some of its most read stories & articles of the year.
PAW Patrol, Teletubbies, Trolls all appearing during December.
Consumers can win a prize bundle every day for 12 days in new promotion.
Retailer getting behind launch of toy line for Rogue One: A Star Wars Story.
Key activity for brand happening in select stores in August and September.