Lannoo launching full product line following deal with The Smiley Company.
We find out why the two shows are so vital for the licensing community.
Limited edition collection continues brand’s anniversary celebrations.
Including Q Pootle 5 heading to space and In the Night Garden and the NSPCC.
We take a closer look at the eight big winners in the Product category.
RHS, Smiley Company, Stanley, Britvic and Jamie Oliver Licensing all honoured.
Walton Brown is now acting as exclusive licensing agent for Smiley in Greater China.
‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.