‘Brand licensing is of pivotal importance’ says md Andrew Newlands.
‘The most important factor in brand licensing is relevance’ say co-founders.
Including In the Night Garden teaming with RHS for host of summer activities.
‘The brand licensing sector is in real growth’ says md Ian Downes.
‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.
We find out why the two shows are so vital for the licensing community.
‘We expect more, bigger brands to look to licensing’ says director Adam Bass.
“Licensees, agents and the brands are all now seeing what is possible.”
Licensing was a natural step, says Hearst Magazines UK’s licensing manager.