Brand-led initiative sees retailer give away millions of trading cards for first time.
Marina Edwards brings key experience from FMCG sector to new role.
Star Wars: The Last Jedi lines to launch on September 1; global retail activity planned.
Mayor of London Sadiq Khan officially opens the world’s largest LEGO store.
Outlet will be the largest LEGO brand retail store in the world.
New ‘landmark’ site in Swiss Court redevelopment will be 37th store in Europe.
The Entertainer, Poundland, intu, Forbidden Planet among those marking May 4.
Classic characters as well as Disney-Pixar heroes and villains included in range.
Licensed lines contribute significantly to 19% revenue growth for company.