Start Licensing’s Ian Downes gets confirmation this week that licensing, collaborations and partnerships are
Start Licensing’s Ian Downes spots some great examples this week of brands working collaboratively w
Start Licensing’s Ian Downes casts his eye over how Christmas and the World Cup
Start Licensing’s Ian Downes finds some examples of how charities are developing partnerships through licensi
Start Licensing’s Ian Downes checks out M&S’ expanded partnership with the England teams this week.
Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play
In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵
LEGO Group, Asda, Carousel Calendars and Wastebusters and the Tesco team were championed for th
Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over