We delve into the life of Octane 5’s EMEA business development director.

Take more risks and try new things, panel tells licensing industry at LIMA gathering.

Popular annual event takes place on Thursday May 3 at Lord’s cricket ground.

‘Brand licensing is of pivotal importance’ says md Andrew Newlands.

‘The most important factor in brand licensing is relevance’ say co-founders.

‘The brand licensing sector is in real growth’ says md Ian Downes.

‘We see significant growth in the lifestyle brand sector’ says Corsair’s Terry Lamb.

‘We expect more, bigger brands to look to licensing’ says director Adam Bass.

“Licensees, agents and the brands are all now seeing what is possible.”